“Marimar” caps its seven-month run with 52.6 percent rating

The two-hour finale of Marimar was shot live at the Studio 3 of GMA Network. According to GMA-7 executives, they spent P2.1 million for the grandiose wedding ceremony at San Agustin Church. The reception for Marimar (Marian Rivera) and Sergio (Dingdong Dantes) held live on March 14 ended with a fireworks display that lasted for several minutes.

Dingdong Dantes and Marian Rivera’s top-rating show Marimar asserted its strength until its final episode last Friday, March 14.

The local adaptation of the Televisa soap from Mexico starring Thalia piloted on August 13, 2007. Based on the official overnight ratings released by AGB Nielsen, Marimar got a 36.6 percent rating on its pilot episode, the highest that day na sinusundan ng apat pang GMA-7 soaps: Lupin, 36 percent; Mga Mata Ni Anghelita, 35.7 percent; Impostora, 33.9 percent; and Jumong, 30 percent.

Ang naging katapat ng Marimar noong nagsisimula pa lang ito ay ang Deal or No Deal at 25.5 percent and parts of Walang Kapalit at 21.1 percent.

With such a precedent, Marimar ran for seven months and it ended last March 14, breaking its own highest record and garnering a 52.6 percent rating-the highest for that night followed by Kamandag at 43.3 percent and Joaquin Bordado at 39.4 percent, both GMA-7 shows.

Preempted ang dalawang Koreanovelas na Coffee Prince at The Legend. Nakatapat naman ng two-hour finale broadcast ng Marimar ang ABC-CBN shows na Palos (17.3 percent), Maging Sino Ka Man Book 2 (12.9 percent), at Maalala Mo Kaya (8.5 percent), which registered its lowest number ever.

The 52.6 percent is impressive if we factor in the length of time the telecast ran for almost two hours. The longer the telecast, the less compact ang number of viewers and yet people really waited for the ending of the soap, na pinaghalong taped and live performances.

Sa non-cable ratings, Marimar posted an outstanding 57.5 percent.

Tila hanggang March 16, Linggo, hindi pa rin humuhupa ang Marimar fever dahil ang unannounced finale special na Marimar Memories got 28.4 percent after the Manny Pacquiao-Juan Manuel Marquez fight with 48.5 percent.

DINNO ERECE
Philippine Entertainment Portal

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